PRODUCT PLACEMENT
Your product in the scene, not in the ad break.
MARKETING TECHNOLOGY FOR MANUFACTURERS
Plan it like
software.
Launch it like
a premiere.
Facula is the campaign operating system for manufacturers: one console to plan promotions, dispatch creators and field reps, book entertainment tie-ins, and watch the units move.
Built for manufacturers in kitchen, audio, beauty, outdoor and more.
Clock, UTC 14:02:37
3 campaigns live · 212 reps in field · 18 posts scheduled
SIM illustrative telemetry
- Field: Store 0412, demo complete, 38 units scanned.
- Creator: @mara.cooks, post live, 412k reach, 4.1% click-through.
- Talent: Co-branded episode 03 airs Friday 21:00, product on screen 4 minutes 12 seconds.
- Platform: Attribution refreshed, 24 hours after, 3 channels, 41 SKUs.
02 / THE SYSTEM
Promotion is a system.
Most brands run it as a group chat.
Creators at one agency, field teams at another, a talent deal on someone’s phone, and sell-through in a spreadsheet nobody trusts. Facula puts planning, execution and measurement on one platform, with the network and the entertainment partners already connected.
A product on a plinth under a spotlight, a creator filming it, a field representative at a demo table, a marquee reading NOW SHOWING. Behind the line, one control-room row per scene element: creator, kitchen, post live 09:14, click-through 4.2%; field, store 0218, demo 11:00 to 15:00, units moved 46; talent, segment aired 20:30, reach 1.2M; retail, reorder triggered, plus 180 units; platform, budget shift, field plus 12%, approved 14:02. Simulated.
CREATOR · KITCHEN · POST LIVE 09:14 · CTR 4.2%
FIELD · STORE #0218 · DEMO 11:00–15:00 · UNITS MOVED 46
TALENT · SEGMENT AIRED 20:30 · REACH 1.2M
RETAIL · REORDER TRIGGERED · +180 UNITS
PLATFORM · BUDGET SHIFT · FIELD +12% · APPROVED 14:02
SIMDrag the line. Every stage moment has a row behind it. ← → moves the line
WITHOUT FACULA3 vendors · 4 dashboards · 1 PDF nobody opens · the field team you hope showed up
WITH FACULA1 brief · 1 roster · 1 timeline · 1 number: sell-through
HOW WE CHARGEPlatform subscription · campaign service fee · talent and placement booking fee · commission on the units we help sell
- Not an agency.
- Not a creator marketplace.
- Not another dashboard on top of your dashboards.
- 01
PLAN
Budgets by channel and week, calendars, approvals, SKU and store targets.
- 02
ACTIVATE
Creators, field representatives and entertainment inventory, dispatched from the same plan.
- 03
MEASURE
Reach, engagement, store coverage, scans and sell-through, attributed by channel and by SKU.
A product doesn’t sell because it was seen. It sells because someone held it up, said something true about it, and made it easy to buy in the next ten minutes. We built a company around those ten minutes.
03 / THREE SYSTEMS
Software runs the plan.
People run the floor.
Entertainment runs the hype.
Three systems. One console. Each works on its own; together they report into the same screen, and every spotlight has a number next to it.
01 / PLATFORM
The campaign OS
Plan budgets by channel, build the calendar, approve content, track every activation, and see sell-through by SKU and by store. Attribution that holds up in a budget meeting.
BEST FOR · trade-marketing leads juggling 20 SKUs and 4 retailers
- Budgets by channel and week
- Creator, rep and talent assignment
- Content approvals and usage rights
- Sell-through attribution by SKU and store
People on call
Contracted creators and live-stream hosts across consumer categories from kitchen to garage, and field representatives for in-store demos, sampling, events and retail audits. Brief them from the platform; proof of work comes back as posts, photos and scan data.
BEST FOR · launches that need to be in 300 stores on Saturday
- Vetted short-form, long-form and live-stream creators
- In-store demo and sampling teams
- Launch and event staff
- Retail audits with photo proof
The spotlight, scheduled
Partnerships with studios, labels, talent agencies and streaming shows. Product placement, co-branded episodes, talent endorsements and live drops, booked as campaign line items with dates, deliverables and measured lift.
BEST FOR · brands ready to be famous, not just findable
- Talent endorsements with managed rights
- Product placement in shows, streams and video
- Co-branded episodes and series
- Live drops with artists and teams
ATTRIBUTION
ONE BRIEF ENTERS. ONE REPORT LEAVES.
04 / THE SEQUENCE
From brief to shelf in five moves.
A Facula campaign is a sequence, not a scramble. This is the sequence.
-
T-30d
BRIEF
Load the product, the markets, the budget and the dates. The platform drafts a channel mix and a calendar you can edit line by line.
-
T-14d
CAST
Pick creators and field reps from the network by category, region and performance history on the platform. Book entertainment inventory from the partner slate.
-
T-0
LAUNCH
Content goes live, reps hit the floor, the episode airs. Every event stamps the timeline.
-
T+1d
MEASURE
Reach, engagement, store visits, scans and sell-through roll into one attribution view, by channel and by SKU, refreshed daily.
-
T+7d
REALLOCATE
Shift budget to what is moving. Mid-flight, not post-mortem.
THEN RUN IT AGAIN, WITH WHAT YOU LEARNED.
05 / PLATFORM
The console.
Try it.
A simulation of a Facula campaign plan. Move the budget, change the mix, schedule a premiere, and watch projected sell-through respond.
PROJECTED WEEKLY SELL-THROUGH · UNITS · 12 WKS
- PROJECTION
- ±12% BAND
- EVENT
- PREMIERE
- WK 1 · Creator posts live
- WK 3 · Demo day · 42 stores
- WK 5 · PREMIERE · segment airs
- WK 8 · Reorder triggered
PROJECTED UNITS17,010
REACH9.5M
COST PER UNIT SOLD$14.70
STORE COVERAGE417 / 1,200
- CREATOR POSTS
- FIELD DEMOS
- PREMIERE
ILLUSTRATIVE Illustrative model with fixed coefficients. Not a forecast for your product. Book a demo for the real one.
BUDGET BY CHANNEL
REALLOCATED · DAY 28
CALL SHEET
- CR-2211@mara.cooksSCHEDULED
- FR-0877Team NorthSCHEDULED
- CR-1932@deskrigSCHEDULED
- FR-0412Team MetroSCHEDULED
- EN-07Co-branded episode 03SCHEDULED
- CR-0306@trailformSCHEDULED
- FR-1140Team CoastSCHEDULED
- EN-02Talent endorsementSCHEDULED
FIELD
0 / 120 STORES CHECKED IN
LIFT VS CONTROL STORES
WEEKLY UNITS · DEMO STORES VS CONTROL
- DEMO STORES
- CONTROL
BY SKU
| SKU | UNITS | LIFT | CHANNEL LEAD |
|---|---|---|---|
| 8841-B | 4,120 | +31% | Field |
| 8841-C | 2,890 | +24% | Creators |
| 8812-A | 1,760 | +38% | Placement |
| 8790-D | 1,410 | +12% | Field |
| 8790-E | 980 | +9% | Creators |
ILLUSTRATIVE stacked by channel · refreshed T+24h
Budget pacing
By week and by channel, with approvals that travel with the line item.
Creator roster
Rates, past sell-through and brief history on every creator under contract.
Field shift scheduler
Geo-verified check-ins and photo proof for demos, sampling, events and audits.
Retail sell-through import
CSV and connector, with control-store comparison built in.
Attribution
Separates creator lift, field lift and placement lift, by SKU and by store.
Finance-ready reports
Built for the budget review, not the agency deck.
Your data stays yours.
06 / NETWORK
A network you can dispatch,
not a list you can scrape.
A roster, not a database. Creators and field representatives are contracted, briefed and paid through Facula. You brief once; the platform routes the work and collects the proof.
CREATORS
Content makers, vetted by category
Short-form, long-form and live-stream creators and hosts, matched by category, audience and past sell-through on the platform, not by follower count. Briefs, approvals, usage rights and payments are handled in the console before anything posts or goes live.
FIELD REPRESENTATIVES
People who show up
The buyer’s real question is whether anyone will actually be in the store on Saturday. Trained representatives and in-store brand ambassadors for demos, sampling, retail audits, launch events and trade shows, scheduled in shifts and verified by geo-stamped check-in and photo. Scan data flows back as it happens.
DISPATCH · LIVE BOARD · SIM
SAMPLE HANDLES AND TEAM NAMES
- CR-2211, @mara.cooks, Kitchen, 412k, status: post live.
- FR-0877, Team North, Retail demo, 12 stores, status: on floor.
- CR-1932, @deskrig, Audio, 1.1M, status: in review.
- FR-0412, Team Metro, Launch event, 8 reps, status: checked in.
- CR-0306, @trailform, Outdoor, 268k, status: scheduled.
- FR-1140, Team Coast, Sampling, 6 stores, status: en route.
- PROOF OF WORKgeo-stamped check-ins, photos, scans
- PAYMENTSper deliverable, released on confirmation
- COVERAGEbookable by region or by store list
“The field reps actually showed up. That sounds like a low bar. It isn’t.”
Creators and representatives are independent contractors. Facula handles contracts, briefs and payment.
07 / ENTERTAINMENT
Entertainment,
booked like media.
Measured like retail.
Product placement without the velvet rope. Through partnerships with studios, labels, talent agencies, media producers and streaming shows, Facula places products where attention already is, and ties every placement back to what sold.
CO-BRANDED SHOWS
Series built around a category, with your product as the hero prop.
TALENT ENDORSEMENT
Actors, musicians, athletes and streamers under one agreement, with usage rights managed in the platform.
LIVE DROPS
Limited runs launched on-stream, with inventory, codes and creators synced to the minute.
ESPORTS AND STREAMING
Integrations across tournaments and channels, measured by watch time and conversion.
FRAME 1 / 5
PARTNER SLATE · SAMPLE NAMES
- Northlight Studios
- Parallax Records
- Halcyon Talent
- Orbit League
- Latewire Network
- Meridian Pictures
Every endorsement ships with the disclosure the platform requires. No surprises for you, the talent or the audience.
Every placement is a line item: date, deliverable, rights window, measured lift.
08 / RESULTS
Receipts, not vibes.
Every Facula campaign closes with an attribution report: reach, engagement, store coverage, scans and sell-through, by channel and by SKU, against control stores. Three illustrative campaigns, printed the way the console prints them.
COOKWARE LAUNCH · 12 WKS
- PROBLEM
- New line, no shelf momentum. Retailer threatening to cut facings.
- PLAY
- Creators24 Field demos310 stores Co-branded episodes1
- SCOREBOARD
- Reach18.4M Sell-through lift vs control stores+31% Cost per unit sold−22% FacingsKEPT
TOTAL
Repeat order placed week 9
HEADPHONES DROP · 6 WKS
- PROBLEM
- Great product, invisible next to the big logos.
- PLAY
- Streamers12 Live drops1 Esports integrations2
- SCOREBOARD
- Units2,000 Sold out00:47:10 Waitlist41,300 Search demand in launch month×3
TOTAL
Second run approved
OUTDOOR GEAR SEASON · 16 WKS
- PROBLEM
- Three regions, one season, shelf share slipping.
- PLAY
- Field reps60 Retail audits1,200 Creators40
- SCOREBOARD
- Shelf share+9 pts Sell-through lift vs control stores+24% Share of lift from top 14 creators62%
TOTAL
Field budget reallocated week 4
- REPORTING LAGT+24h
- CHANNELS IN ONE VIEW3
- SPREADSHEETS REQUIRED0
“We stopped asking three vendors for three decks.”
09 / BOOK A DEMO
Put your product
on the console.
Tell us what you make and where it sells. We will show you the campaign plan Facula would run for it, with the creators, reps and entertainment inventory it would use.
No deck required. A paragraph is enough to start.
Prefer email? hello@facula.ai
Response time: within two business days.